Free PDF Writing for the Fashion Business, by Kristen K. Swanson, Judith C. Everett
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Writing for the Fashion Business, by Kristen K. Swanson, Judith C. Everett
Free PDF Writing for the Fashion Business, by Kristen K. Swanson, Judith C. Everett
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Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
- Sales Rank: #764952 in Books
- Published on: 2008-03-10
- Released on: 2008-03-10
- Original language: English
- Number of items: 1
- Dimensions: 8.91" h x 1.20" w x 6.96" l, 2.08 pounds
- Binding: Paperback
- 624 pages
About the Author
Kristen K. Swanson and Judith C. Everett are both at Northern Arizona University.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Awesome Book!
By A. Ross
I bought this book last quarter for my own reading pleasure and then I was pleasantly surprised when it became required for a course I'm taking this quarter. It's a great, informative book, not your typical textbook. This is the lowest new price I've seen anywhere. I used it for one of my projects and it was a great source. It even includes tips for writing a fashion-minded resume. I'll definitely keep this handy!
2 of 2 people found the following review helpful.
Fashionable
By S. Wharton
This book is required for one of my classes and it is definitely worth it. It has great example of everything that happens in the business of fashion journalism. I would not only buy this book, but keep it for the future.
6 of 6 people found the following review helpful.
Definitely the best source to learn to write about Fashion
By Yazmina Cabrera
This is a Bible for Fashion journalists, PR professionals and other Marketing & Communication people working in the Fashion industry. But also for those fashion writers wannabes and students who want to build up a career in Fashion Communications. In fact, this is a book everybody should have at home to consult when needed.
This book is supposed to fill the gap between general writing classes and upper-level fashion courses. It is a great 600-page source full of outstanding guidelines to write properly and difference your style from the rest of the people's.
You will learn to review fashion shows, to write fashion reports, to do PR copy, to create editorial content for either off and online media... and even to re-do your CV and Cover Letter for the Fashion world! It includes a lot of writing examples, key terms and useful writing tools.
You will find the following contents: writing in the fashion environment, effective fashion communications, the writing process, fashion journalism, writing for newspapers, writing for magazines, writing for broadcast media, fashion promotion communication, writing for advertising, writing for public relations, writing for news media, other forms of fashion writing, scholarly writing, writing books, writing business communications and writing employment messages.
I wrote a full review about this book here: [...]
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